Note the word established in that definition: Digitalization isn’t about changing how you do business, or creating new types of businesses. The process of using digitized information to make established ways of working simpler and more efficient is called digitalization.
Thinking, planning, and building digitally sets you up to be agile, flexible, and ready to grow.Īs they embark on digital transformation, many companies are taking a step back to ask whether they are really doing the right things. Building a 21st-century business on stickies and handwritten ledgers just isn’t sustainable. You can future-proof your organization from the word go. As we move from paper to spreadsheets to smart applications for managing our business, we have the chance to reimagine how we do business - how we engage our customers - with digital technology on our side.įor small businesses just getting started, there’s no need to set up your business processes and transform them later. Instead, digital transformation begins and ends with how you think about, and engage with, customers.
It transcends traditional roles like sales, marketing, and customer service. This reimagining of business in the digital age is digital transformation. Digital transformation is the process of using digital technologies to create new - or modify existing - business processes, culture, and customer experiences to meet changing business and market requirements.
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